We are your partner in Go to Market execution strategy

We know how to help you grow more profitably. Our Go to Market experts draw up value-creation plans tailored to your specific needs, based on their own hands-on experience in your industry. They help you generate more revenue, by increasing the size of your deals, improving the segmentation of your targets, and developing your teams, for greater added value for your organization.

Our mission: to transform your business challenges into growth opportunities

Over 10 years' experience working with leading global SaaS companies to help you succeed

Proven expertise in leading international SaaS companies. Our team of Operating Partners has hands-on experience in medium-sized and large organizations, with a tailored, pragmatic and results-oriented approach.

A network of Operating Partners, specialists in
‍Goto Market with a track record of excellence

All our functional experts have a proven track record in demanding environments. Our consultants are not just theorists, but practitioners who have successfully implemented Go to Market strategies.

Stéphane Amiot

Chief Revenue Officer

Stéphane Amiot is a proven Go to Market leader, with solid experience in leading global teams and executing hyper-growth strategies for major SaaS industry leaders. Currently Chairman and CEO of the French subsidiaries of a billion-dollar US software publisher, he has previously held senior positions at Taleo/Oracle, SHL/Gartner, Cornerstone and ICIMS, and is also a Business Angels, investor and Board Member of several French tech start-ups.

Eric Gellé

Chief Revenue Officer

Éric Gellé is an expert in SaaS sales strategy, with over 20 years' experience in HR Tech in Europe. He has led the growth of numerous companies such as iCIMS, SmartRecruiters and Lumesse, developing high-performance sales teams and piloting Go To Market strategies on an international scale.

Amélie Fargue

Chief Marketing Officer

Amélie Fargue is a B2B marketing specialist in the tech sector, with over 10 years' experience in EMEA marketing strategy for major players such as iCIMS, Salesforce, Slack, Cornerstone and SAP. She excels in sales/marketing alignment, multi-country campaign management and pipeline generation in SaaS environments.

Our approach: from audit to transformation and profitable growth

We set up a personalized audit, followed by ongoing support to ensure that your Go to Market strategies are transformed.

Audit & Recommendations

An in-depth audit, carried out through a series of interviews (8 to 10) with all Go to Market teams, enabling us to understand the sources of non-performance and the necessary transformation projects.

Audit &
Advisory Board

A dedicated Operating Partner, at your side, to guide and support you in setting up governance structures, tools and methods, and to help you rapidly achieve profitable growth.

Services tailored to your needs

Enterprise Strategic & Complex Sales training courses, expert functional advice for your tools and methods in Marketing, Business developper, Pre-Sales, CSM, Account Management, Sales Operations, Sales enablement, Finance to Upskill your teams to market best practices.

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International expertise for tailor-made solutions

Our international experience shows us that there is always room for growth for any company, whatever the market conditions. The key is to find the right balance between knowledge, strategy and action.

We draw on Go to Market best practices from leading SaaS companies in Europe and the USA, to integrate the best standards into your organization.

We adapt our best-practice recommendations to your specific needs, without applying a global method.

We represent a solid, experienced and knowledgeable resource that you and your teams can rely on throughout our support, whatever your Go to Market issues.

Our values

Integrity, commitment and excellence at the heart of our approach

Our tailor-made approach focuses above all on the value proposition, for high-impact results.

Our expertise

Tailor-made services, specialized in Go to Market execution strategies, based on international best practices

20 years of practice and Operating Partners with solid track records in market-leading SaaS companies.

Why choose elaya ?

We tailor our services to your organization's situation. Some elaya customers only want our advice, others are looking for a more hands-on approach, and still others want to use our à la carte experts for practical, hands-on support to accelerate their growth.

International expertise

We have a solid network and proven experience in leading companies in the USA and Europe, to deliver a tailor-made execution strategy for you.

Experienced operating partners

Our experts have held strategic positions in the management of teams ranging from 10 to 100 people. They develop value-creation plans based on proven processes and your specific needs.

100% customized services

Our support is based on an audit carried out with your Go to Market teams, and on recommendations that are entirely personalized and adapted to the situations encountered in your company.

Specialization
Go to Market

To make your business successful, we don't just work with sales teams, but with all Go to Market departments, because revenue is the result of teamwork. We operate to maintain your business flow: from marketing to BDRs, pre-sales, sales, account managers, including commission plans.

Execution strategies
Go to Market

All the strategies defined by boards or major consultancies always seem perfect, but it's in the implementation that the risk of failure lies. As experts in Go to Market execution, we support you in the execution of your strategies, the production of results, and the tools, methods and skills development of your teams to achieve them.