Against a backdrop of increasing pressure to perform, investment funds are taking action to support their holdings. Among them, calling on operational experts meets the concrete needs of SMEs in their acceleration phase.
Our job is to help companies grow," says Lucas Cornette, Investment Director at Isatis Capital.
He reminds us that his role is not limited to injecting funds into SMEs, but above all to supporting their development with the right tools, the right people and the right methods.
Isatis Capital invests in profitable, growing French SMEs, often with a view to transferring the business. Support is provided over a five- to seven-year period, with a shared strategic plan in place from the moment the capital is acquired.
The objective is clear: to help managers structure their growth trajectory. Not by doing things for them, but by giving them the means to succeed. Lucas Cornette
In portfolio companies, the business is often run by the founder or trusted individuals, but they don't always have the experience to develop a sales team on a larger scale.
It was against this backdrop that elaya became involved in one of Isatis Capital's holdings, a fast-growing SME:
The founder had a very technical profile. He knew that what he needed was more robust management of the sales team. Lucas Cornette
An initial audit enabled us to objectively assess the company's needs, define the current situation, priorities and actions to be implemented. Following this, elaya worked with the company on a time-sharing basis to structure the Sales team, review tools, break down silos and establish governance.
Part-time work is a growing trend. The number of timeshare positions for HR, CFOs and CIOs is on the rise. Today, this trend is less widespread in Sales, but there is a real demand for it. Lucas Cornette
This time-sharing model is attractive for its flexibility and efficiency: it enables SMEs to benefit from solid expertise that is immediately operational, without having to bring the function in-house. The company gains in gradual structuring, with the implementation of appropriate governance, shared work methods, high-performance tools and collective rituals that facilitate ramp-up.
What the funds seek through this type of intervention:
Time savings, method and predictability. When you structure well, you can anticipate better, steer better and make better decisions. And for a manager, that's invaluable. Lucas Cornette